What is a Lagom Service Designer?

I recently made the formal switch in job roles from User Researcher to Service Designer, after a period spent acquiring the experiences and skills needed for the new role. 

The process of moving into this role has led myself and the wider team to think about how we describe and implement service design practice within Lagom, and how we make the distinctions between different roles in the team.

The natural starting point for these discussions was the GDS Service Manual, which outlines the typical responsibilities of a service designer across public sector projects. 

We spent some time in Miro mapping the knowledge and responsibilities described in the Service Manual against the typical activities of our public sector projects. 

This helped us to articulate what a Lagom service designer should know about and be responsible for across our projects, and what activities are actually better owned by other roles in the team.

A Miro board showing post it notes arranged in two different categories: knows about and is responsible for

It was also a useful activity in helping me to identify what activities fall outside the scope of my role on Lagom projects. Notably, I won’t be producing coded prototypes any time soon. I will, however, be thinking about ways to solve the whole problems for our clients as they try to better understand and meet their user needs. 

I’ve also been thinking about service design as part of our ongoing continuous improvement work at Lagom. Some thoughts and blogs about that work will follow soon. 

Related Case Studies

Discovery for NHS England’s Global Health online presence

NHS England’s Directorate of Global Health Partnerships aims to strengthen health systems and services in England and across the world…

Discovery about communities of practice for Wellcome Connecting Science

Wellcome Connecting Science (WCS) aims to enable everyone to explore genomic science and its impact on research, health and society.

More from the Author

Service designer

John Gribbin 29/09/2023

Can ChatGPT help to articulate user needs?

We have recently been thinking about the way in which…

John Gribbin 16/08/2023

Evidencing the impact of your service: A Lagom approach

Measuring and evaluating the impact of our work is essential…

John Gribbin 25/04/2023

Articulating systems and services

In the world of digital discoveries, two key terms often come up in discussions: systems and services. While they may seem like the same thing, there are distinct differences between the two terms that need to be understood for us to develop effective solutions for users.