Discovery and user research for digital services

We help the UK public sector to make smart, user-centred decisions about prospective and existing digital services.

What we do

We combine immersive user research with our knowledge of building digital services to help teams successfully meet their users’ needs.

We build partnerships with public sector teams across the UK responsible for delivering transactional, data, and website services.

Digital user research

Understand the context, the experience, and the needs of your users so that you can build and iterate your digital service to meet them.

Digital service discovery

A systematic exploration of user needs, organisation goals, technical, data and content to reveal the direction for your digital service.

Digital service concept development

Collaborate with actual users to develop and explore prototype solutions for your digital service.

RAF display teams wireframe
Haulage yard for road frieght user testing
Workshop for genomics guidance research

Who we are

We are a small, growing agency with a depth of research and public sector experience.

Our team are handpicked for their expertise, from government, academic and agency backgrounds. We like working with clients who share our inquisitiveness, and a genuine desire to uncover the evidence needed to make the best decisions.

Liam King

Founder and strategist

Helen Taylor

Operations and delivery lead

Adam Spencer

Senior user researcher

Chris Oates

Technology lead

Stephen Hale

Strategist

John Gribbin

User researcher

Charlotte Jais

User researcher

“The quality of the research, outputs and the way Lagom worked with us throughout was exceptional.”

Department for Transport

Case Studies

Alpha phase user research on road freight data for the Department for Transport

We were the research partner on the Department for Transport's alpha phase exploring the digital collection of road freight statistics data.

Discovery on NHS England’s digital communication channels

NHS England was only 3 years old when we were asked to run a GDS-aligned Discovery on their digital communication…

Blog

Liam King 15/05/2020

And the 21 trees goes to Scotland

Since I started Lagom Strategy, the principle has always been…

Helen Taylor 06/05/2020

How many completions of a survey is enough?

I often get asked this question by clients when we…

Liam King 17/03/2020

COVID-19 Update

We are open for business and embracing our physical remoteness.

Get in Touch

We’re always happy to have a chat about your plans, or potential projects.

You can also find us on the Digital Marketplace Outcomes and Specialists framework and G-Cloud.

And you can Get LagomMail (our quarterly email newsletter)