Discovery, user research, and service design for digital services
Understand your users to make smart, user-centred decisions about your prospective and existing digital services.
What we do
We help teams successfully meet their users’ needs and organisation goals. We always start with research, based on our user research standards, and our service design shapes new and improved digital services.
We collaborate and build partnerships with teams (and their users) who are responsible for delivering digital services and websites.
Who we work with
We have lots of experience working with the UK public sector, charities, third sector, education, health, and social care.
















We’ve successfully delivered 40+ discoveries for prospective and existing digital services.
“We’ve found Lagom’s discovery really excellent and we’re making good use of the work … it was money well spent.”
Health Education England
Case Studies
RAF Instagram engagement user research
We recently completed a longitudinal piece of research with the RAF looking at engagement with the RAF’s Instagram followers.
Discovery on a National Work Experience Service for Health Education England
We were appointed by Health Education England (HEE) to conduct discovery research to inform the development of a national digital…
Blog
Reflections on service design in the public sector – A guest lecture
As part of Lagom’s leg up offering, we often…
Longitudinal research on social media: some reflections
At the beginning of this year, I finished working on…
What being adaptable looks like in practice as a user researcher
As a user researcher, an important part of my skill…