Discovery and user research for digital services

We help the UK public sector to make smart, user-centred decisions about prospective and existing digital services.

What we do

We combine immersive user research with our knowledge of building digital services to help teams successfully meet their users’ needs.

We build partnerships with public sector teams across the UK responsible for delivering transactional, data, and website services.

Digital user research

Understand the context, the experience, and the needs of your users so that you can build and iterate your digital service to meet them.

Digital service discovery

A systematic exploration of user needs, organisation goals, technical, data and content to reveal the direction for your digital service.

Digital service concept development

Collaborate with actual users to develop and explore prototype solutions for your digital service.

Who we are

We are a small, growing agency with a depth of research and public sector experience.

Our team are handpicked for their expertise, from government, academic and agency backgrounds. We like working with clients who share our inquisitiveness, and a genuine desire to uncover the evidence needed to make the best decisions.

Liam King

Founder and strategist

Helen Taylor

Operations and delivery lead

Adam Spencer

Senior user researcher

Chris Oates

Technology lead

Stephen Hale

Strategist

John Gribbin

User researcher

Charlotte Jais

User researcher

“The quality of the research, outputs and the way Lagom worked with us throughout was exceptional.”

Department for Transport

Case Studies

Discovery on health careers websites for Health Education England

Health Education England asked us to run a GDS-aligned discovery on their health careers websites: healthcareers.nhs.uk and stepintothenhs.nhs.uk. …

User Research on NSHCS’s new online learning assessment tool (OneFile)

The National School of Healthcare Science’s (NSHCS) procured an off-the-shelf learning assessment platform based on the evidence and recommendations from…

Blog

Adam Spencer 19/01/2021

Defining our user research standards

We’ve recently published some guiding principles to Lagom’s user…

Charlotte Jais 18/12/2020

Running concept feedback sessions without any concepts

We recently carried out some concept feedback sessions as part…

Helen Taylor 03/12/2020

Why we don’t use research incentives by default

Our clients often assume that we will need to offer…

Get in Touch

We’re always happy to have a chat about your plans, or potential projects.

You can also find us on the Digital Marketplace Outcomes and Specialists framework and G-Cloud.

And you can Get LagomMail (our quarterly email newsletter)