Discovery, user research, and service design for digital services
Understand your users to make smart, user-centred decisions about your prospective and existing digital services.
What we do
We help teams successfully meet their users’ needs and organisation goals. We always start with research, based on our user research standards, and our service design shapes new and improved digital services.
We collaborate and build partnerships with teams (and their users) who are responsible for delivering digital services and websites.
Who we work with
We have lots of experience working with the UK public sector, charities, third sector, education, health, and social care.
















We’ve successfully delivered 40+ discoveries for prospective and existing digital services.
“We’ve found Lagom’s discovery really excellent and we’re making good use of the work … it was money well spent.”
Health Education England
Case Studies
Discovery for NHS England’s Global Health online presence
NHS England’s Directorate of Global Health Partnerships aims to strengthen health systems and services in England and across the world…
Discovery about communities of practice for Wellcome Connecting Science
Wellcome Connecting Science (WCS) aims to enable everyone to explore genomic science and its impact on research, health and society.
Blog
Expertise versus experience: which one is the best?
Lagom is a team of proper experts. 50% of our…
Can ChatGPT help to articulate user needs?
We have recently been thinking about the way in which…
It’s great to see the NHS England knowledge team making good use of Lagom research (and working in the open)
I really like it when our clients want to work…