Discovery and user research for digital services
We help the UK public sector to make smart, user-centred decisions about prospective and existing digital services.
What we do
We combine immersive user research with our knowledge of building digital services to help teams successfully meet their users’ needs.
We build partnerships with public sector teams across the UK responsible for delivering transactional, data, and website services.
Digital user research
Understand the context, the experience, and the needs of your users so that you can build and iterate your digital service to meet them.
Digital service discovery
A systematic exploration of user needs, organisation goals, technical, data and content to reveal the direction for your digital service.
Digital service concept development
Collaborate with actual users to develop and explore prototype solutions for your digital service.
Who we are
We are a small, growing agency with a depth of research and public sector experience.
Our team are handpicked for their expertise, from government, academic and agency backgrounds. We like working with clients who share our inquisitiveness, and a genuine desire to uncover the evidence needed to make the best decisions.
“The quality of the research, outputs and the way Lagom worked with us throughout was exceptional.”
Department for Transport
Case Studies
Discovery on health careers websites for Health Education England
Health Education England asked us to run a GDS-aligned discovery on their health careers websites: healthcareers.nhs.uk and stepintothenhs.nhs.uk. …
User Research on NSHCS’s new online learning assessment tool (OneFile)
The National School of Healthcare Science’s (NSHCS) procured an off-the-shelf learning assessment platform based on the evidence and recommendations from…
Blog
Defining our user research standards
We’ve recently published some guiding principles to Lagom’s user…
Running concept feedback sessions without any concepts
We recently carried out some concept feedback sessions as part…
Why we don’t use research incentives by default
Our clients often assume that we will need to offer…