User research coaching and support

Skill up on qualitative and quantitative user research methods, techniques, and tools before or during live projects, including the research planning and operations to recruit participants.

We tailor our support to your learning needs and delivered as practical, hands on guidance and feedback from supportive, highly-experienced Service Standard user researchers.

Get in touch

We’re always happy have a chat about your plans, or potential projects.

We can help you to:

  • Learn the skills to do your own robust user research
  • Develop effective user research plans to deliver your research goals
  • Learn how to recruit suitable participants for your research activities
  • Learn which research methods to use, when, and how
  • Learn the best online tools for conducting and analysing research
  • Boost the efficiency and effectiveness of your research and research operations (ResearchOps)
  • Improve decision-making based on robust insights
  • Reduce research errors and bias
  • Learn from supportive, seasoned research experts with Service Assessment experience

How we do it:

  • One-on-one or group coaching, tailored to your research skill needs
  • Guidance and feedback on designing and executing effective research plans
  • Guidance and feedback on the tools and processes to recruit research participants
  • Guidance and feedback on designing and analysing effective online surveys
  • Guidance and feedback on conducting user interviews, workshops, and usability tests
  • Guidance and feedback on user need backlogs, personas, and journey maps 
  • Guidance and feedback on analysing quantitative research data
  • Expert critique of your research findings, methodologies, and insights
  • Share our honed research activity resources and templates

Who do we help

Any team wanting to take a user-centred approach to their current or prospective digital service.

  • Any teams responsible for a digital service
  • UK Government departments and arms length bodies
  • Local government
  • NHS bodies
  • Health, education and workforce providers


Read case studies from some of the 40+ discoveries we’ve delivered:

How to work with us

We’re on the Digital Marketplace Outcomes and Specialists and G-Cloud 13 frameworks offering our discovery, service design and user research services.

Get in touch

We’re always happy to have a chat about your plans, or potential projects.

Helen Taylor

Or phone: 01509 351040


  • ~£1k – £10k (depending on what is needed)

“Helen and Stephen from Lagom have yet again showed us the way and helped us to open our eyes to new ways of working.” 

– Lead Project Manager, HIT Training

Why Lagom?

We draw on our experience of working with 40+ teams to deliver user research over the last 10 years.

Lagom is a team of proper experts, with backgrounds in academic and public sector research. And we have a playbook full of expert user research activities developed over years of supporting our clients .

We are independently owned, technology-agnostic, and don’t build things: so you can trust our recommendations are truly objective, best value, and above all, user-centred.

Helen Taylor

“We’ve learned from experience how to recruit the right users, for the right research methods, for the insights you need.”

– Helen Taylor, Lagom Strategy

Who we’ve worked with