Alpha coaching and support

Coaching and support for service owners to prepare for a Service Standard alpha phase (creating the conditions for a successful alpha). 

Lagom playbook page for alpha aprints

Our range of consultancy support, templates and proven workshops, help services teams to process discovery recommendations to prioritise the areas of focus for an alpha, and plan the resources and team needed.

Get in touch

We’re always happy have a chat about your plans, or potential projects.

We can help you to:

  • Be ready to run a smooth, effective alpha
  • Practical lessons on what to expect from an alpha phase
  • Understand and plan the resources needed to deliver one
  • Understand how to procure a good alpha supplier
  • Start your alpha as quickly as possible following discovery
  • Effectively communicate the alpha for stakeholder buy in
  • Understand (and mitigate) the risks and dependencies of an alpha
  • Get the most from the alpha experience

How we do it:

  • Facilitation and prioritisation of discovery recommendations
  • Coaching and support for business case development
  • Procurement questions development
  • Research operations (ResearchOps) plan
  • Resources plan (to conduct alpha experiments)
  • Team planning (roles for prioritised alpha experiments)
  • Alpha communications and engagement planning
  • Delivery of stakeholder engagement events and materials
  • Prospective service lifecycle roadmap (beyond alpha)
  • Service Standard coaching and service assessment preparation

Who do we help

Any team about to embark on a Government or NHS Service Standard alpha for their current or prospective digital service.

  • Any service owners responsible for a digital service
  • UK Government departments and arms length bodies
  • Local government
  • NHS bodies
  • Health, education and workforce providers


Read case studies from some of the alphas we’ve delivered:

How to work with us

We’re on the Digital Marketplace Outcomes and Specialists and G-Cloud 13 frameworks offering our discovery, service design and user research services.

Get in touch

We’re always happy to have a chat about your plans, or potential projects.

Helen Taylor

Or phone: 01509 351040


  • ~£1k – £10k (depending on what is needed)

“[Lagom] supported me as service owner to work through the practicalities, so that we can move into the next phase of work fully prepared.” 

– Senior Programme Lead, NHS England

Why Lagom?

We draw on our experience of working with 40+ teams to deliver Service Standard discovery and alpha phases over the last 10 years, so we know what it takes to run an effective service lifecycle phase (and the pitfalls to avoid).

Our team includes former civil servant digital specialists who ran digital services in Government departments, so we understand the challenges of navigating policy, assurance and commercial hurdles to get the discovery you need.

We are independently owned, technology-agnostic, and don’t build things: so you can trust our recommendations are truly objective, best value, and above all, user-centred.

“Taking a little bit of time to prioritise the experiments and research needed, and make a plan for the team and comms you’ll need, gives you the best chance of running a successful alpha phase.”

– Liam King, Lagom Strategy

Who we’ve worked with