Our Services

We turn complex problems into clear plans for new and existing digital services.

How we help

  • Understand what your service users actually need
  • Design what to do next with your digital service
  • To meet Government and NHS service standards (and assessments)

How we do it

As no two services or projects are the same, our Agile approach is tailored to you, although our discovery and research study projects typically have three phases:

1. Inception

We’ll get familiar with your business and service goals and plan the project with you so that you know what to do and when.

We’ll also prioritise research questions and start recruiting research participants and stakeholders for our research activities.

2. Understand the context and your users

We’ll conduct the quantitative and qualitative research to provide you and your stakeholders with the robust, user-centred findings you need to confidently make decisions on the problems you need to prioritise and solve with your service. All of our research is conducted in-line with our user research standards.

By the end of this phase you will:

  • Understand who your users are and their problems (using a range of research methods like workshops, interviews, surveys, and analytics reviews)
  • Have evidenced findings and a backlog of prioritised user need stories
  • Have clarity on the business priorities for your service
  • Understand the technology eco-system and opportunities

In 2022 we engaged 433 research participants in user interviews, observations, usability tests, and workshops to identify 570 user needs for our clients’ services.

3. Progress your service

We’ll bring all the evidence together and if needed, develop visual concepts to test with users.

We’ll also make recommendations for the user experience and usability of your service, technology options to consider, and plans for the governance of your service.

Plus we’ll create a service roadmap so you know what steps to take next.

In 2022 we presented 249 detailed recommendations of how to respond to the findings from our user research.

‘Working with Lagom Strategy has been an incredible experience, it felt like a genuine collaboration. The team was extremely good at checking our needs and problem space and enabled us to better understand the challenges and assumptions. The whole experience was seamless, well planned and executed, we were consulted on all aspects of the work and outcomes.’

Widening Access and Participation Team, Health Education England

How to work with us

We’re on the Digital Marketplace Outcomes and Specialists and G-Cloud 13 frameworks offering our discovery, service design and user research services.

With 10 years of discoveries, user research, and service design behind us, we’ve probably seen a version of your problem before.

Get in Touch

We’re always happy to have a chat about your plans, or potential projects.

You can also find us on the Digital Marketplace Outcomes and Specialists framework and G-Cloud.