We undertook a discovery piece of work on the RAF Air Cadets website to help the RAF and the RAF Air Cadets to better understand their users and validate their user needs.
An aspect of the project that represented a fairly unique experience for Lagom was that we were primarily working with a team of volunteers from the RAF Air Cadets. Fortunately a number of the volunteers had digital sector experience and were somewhat familiar with research across digital services.
The research involved interviews with users of the site. This enabled us to identify user needs for different user roles, which were then tested in a validation survey. We also spoke to stakeholders, as well as undertaking an analysis of the site’s entire existing content.
Our conversations with stakeholders revealed a belief that the main purpose of the RAF Air Cadets site is to attract prospective cadets and their families, plus volunteers. This was echoed by the users we spoke to who told us that they had rarely visited the website after joining the cadets.
The content audit revealed that there is a lot of content on the current site, which we recommended could be significantly reduced. This enabled us to develop a clearer sense of a minimal viable product for the new site’s content. We then tested our assumptions using a card sort survey, which led to the development of a provisional site map.
The project’s outputs allowed us to craft a detailed set of recommendations about the future of the website, which is being utilised by the RAF and RAF Air Cadets in order to proceed with the development of the Air Cadets site.