We were recently asked to be part of a content pilot for the NHS Health Careers website, following a discovery project that we did last summer.
The Health Careers team wanted to test their provisional content model for a range of core content types, including job role pages, article pages, and stories.
We engaged with a range of users, including people who are considering a career in the NHS and people who are considering a career change within the NHS. We ran a variety of user research activities including a tree test survey and moderated tree test sessions.
In these activities, users were presented with a series of short tasks related to finding information on the Health Careers website. They were then asked to indicate where they would expect to find this information within the context of a simplified provisional sitemap.
We also ran feedback sessions with users and stakeholders. After each round of feedback sessions, we used Miro boards to walk the team through the feedback we had received. This enabled us to highlight exactly where comments had been made about a specific content element or a specific section of a page.
As well as feeding back our findings and recommendations, we developed a set of high-fidelity prototypes and content model diagrams in Figma. We also facilitated a session to help the Health Careers team to develop a content migration workflow. They are now making use of these outputs as they continue work on updating content from the website.