Case Studies

Private beta phase user research on Health Education England’s genomics resource for clinicians

We were asked by Health Education England’s Genomics Education Programme to carry out user research about its new resource for clinicians: GeNotes.

The website provides educational information at the point of need, as well as opportunities for extended learning, to help healthcare professionals make the right genomics decisions at each stage of a clinical pathway.

Substantial user research had already been carried out to get the resource to the private beta stage and the Genomics Education Programme wanted to get a better understanding of how it would work in practice for clinicians and to identify any opportunities to improve the user experience.

Our programme of user research was split into two sprints, each with a distinct set of users; oncologists and paediatricians. It included usability testing sessions, where we asked participants to carry out test ‘scenarios’ they may face in the clinic, to see how well the resource served their needs.

We also carried out a survey and user interviews with clinicians who had used the resource, as well as reviewing the Google Analytics data to gain further insight into user behaviour on the Beta website.

It became apparent during the first sprint that, although the majority of users would likely access the resource using a laptop, mobile usage was likely to still be significant and so we developed a way to carry out mobile testing remotely, as part of the usability testing for the second sprint.

We presented more than 70 key findings, across the two sprints, back to the Genomics Education Programme stakeholders, including insights into:

  • Improving the search experience
  • Simplifying navigation
  • Optimising the website for mobile users
  • Reorganising content elements

These insights are being used to make improvements to the website before it is developed and tested with a wider audience.

“Lagom Strategy has been an instrumental part of our journey in honing the GeNotes resource from an initial idea to becoming a capable and attractive beta website that is meeting our users’ educational needs. Armed with insights that the Lagom team gained from the private beta sprints, we have refined – and will continue to refine – GeNotes’ presentation, structure and functionality to ensure an even better user experience.”

Aine Kelly, Managing Editor, Health Education England’s Genomics Education Programme

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