I've partnered back up with our long-standing collaborators over at GatherContent to put on a masterclass: Content strategy and delivery for website projects.Read More
Filtering by Category: Content Production Plan
How many writers do we need for our next web project? In this post we look at the key variables for producing high-quality content and introduce our new content production calculator to make things easier for project managers wrestling with these questions.Read More
We buddied up with our friends over at GatherContent to co-author and publish our second content strategy eBook, to show digital agencies how to embed content-first thinking and techniques into their web projects at all stages.Read More
Are you standing out from the agency crowd by putting your prospective client’s content-first? Then prove it!
Read my full (guest) post on the GatherContent blog.Read More
When I’m brought into a website refresh project as the content strategist, I have a checklist of questions I run through in the kick-off meeting with my new clients. I do this before anything else, and I do it for several reasons...
Read the full (guest) post on the GatherContent blog.Read More
Your clients may be responsible for writing their new website's content, but sharing this advice on archiving, process planning, (not) auto-migrating, prioritising, staggering, identifying risky content, and copywriter hiring will help them through their content challenge.Read More
Don't make the common mistake of underestimating and badly communicating the required time and effort for the subject matter experts (SMEs) at various stages of the content production process.Read More
Save yourself a lot of heartache and learn how to map and estimate the process and effort of producing content for your website project.Read More